Between Creatives
Creative Tension: Samson Ossedryver on Designing with Attitude
Samson’s work doesn't whisper, it snarls. The Sydney-based graphic designer crafts visuals that balance boldness and precision—quiet confidence with a hidden edge.
On his design approach: “I’m drawn to creating tension in my work, at times wanting something bold and striking, while also making it feel soft and quiet...It’s more reflective of real life, which isn’t always perfectly curated and designed.”
“I think attitude goes hand in hand with tension…I never want my work to feel like it doesn’t take a position.”
Project snapshots from Samson’s collaboration with Tsu Lange Yor.
On what “attitude” means in design: “I just want things to feel like they have a particular attitude. I don’t mean loud and abrasive all the time, but more that it takes a very clear position. I never want my work to feel like it doesn’t take a position.”
After experiencing burnout from studio life, Samson went solo to design on his own terms. His practice now thrives in the wrestle between boldness and restraint, structure and chaos. Beyond visual tension, what fuels him most is collaboration and the generative energy it sparks.
In the trenches: Samson and the Analogue Images team working through design concepts.
Subscribe and continue reading to discover how going independent transformed his client relationships, the advice that reshaped his entire approach to valuing his work, why he experiences the most anxiety during the creative process until everything finally clicks, and his perspective on work-life integration as a creative professional.
Follow Samson’s work: samsonossedryver_studio
